IPC Media and Bauer Essay

 IPC Media and Bauer Essay.

IPC Media is a massive company, it is owned by a conglomerate called Time inc. IPC is one of the leading UK companies publishing magazines. It is also split up into 5 different sections, IPC TX, IPC inspire, IPC Southbank, IPC ignite, and IPC Connections. Each section has it own role in making the companies success. These 5 sections employ over 2,200 people. IPC own around 80 different magazines, many of these are famous and well known, for example they own Nuts, Rugby World, Woman, Now, What’s on TV and Pick Me Up. Also they sell around 2.8 million copies of magazines in the weekly magazines for women. Almost two thirds of all women in the UK read an IPC magazine and just under half of the men, this totals up to around 26 million Adults in the UK.

 IPC also own NME which is their biggest selling magazine selling at around £2, NME also has the 3^rd largest music website in the United Kingdom. Mainly showing Indie bands (Kings of Leon) but are known as a mainstream magazine. Readership and circulation is a big part of magazine companies making money and comes in a lot with magazines as many people may not buy the magazine but may still read them, they could read it at a friends house, on a bus, or in waiting rooms. However NME isn’t making as much money as they use to as they are selling on average 64,000 copies of there magazine which is drastically lower than usual. This is bad Circulation. This has happened I think because people are sharing magazines (Readership) but they aren’t getting enough readers that are buying the magazines causing a decrease in sales. To promote there magazines they would sponsor festivals and big events like the Leeds festival for example, this would make people know about the magazine, but it would also be telling the people that are interested in the subjects and areas that NME show in there magazine.

Bauer is a multinational cross Media company who also are one of the leading magazine selling companies. The company originates from Germany. They own magazines like Kerrang, FHM, Zoo, Q, TV Choice, Closer Empire and many others, TV Choice sell on average 1,350,000 copies each week and it is the UK’s top selling magazine.

Kerrang is a niche magazine, this is so they target a specific audience for example Kerrang is Punk Rock, they also have a channel on the TV showing Punk Rock genre related music.  This is cross media ownership when a company uses synergy and comes together with another company to make more money, like Kerrang have made a music magazine and channel. This would make people that like Punk Rock buy this magazine instead of a mainstream magazine, or watch it on the TV instead of channels like TMF. Also if the reader like Punk Rock genre they would know that they would enjoy the magazine, whereas if they bought a mainstream magazine they may only enjoy reading a few pages. Lots of magazines make there money from advertising, but what they would advertise would be related to the genre of the magazine. For example In Kerrang (Punk Rock genre) they wouldn’t advertise football matches or make-ups because stereotypically people that like Punk Rock don’t like football of make up, so the advertiser wouldn’t make any money from advertising in this magazine.

 However in Q they would advertise lots of different things like men’s moisturisers, football matches and sports wear because of the wide range of people that read it, so therefore they would advertise popular subject. Q is another of Bauer’s famously known magazines, Q is a mainstream magazine, which targets nearly all music fans of all genres. The main few genres are Indie, Rock Hip Hop, Rap, R&B and Pop. This would therefore interest more people in buying the magazine.